If you are hosting a conference within the next year, you are not alone. Many companies host conferences and business events throughout the year, and for good reason. They are a great way to get information out, make new contacts, and help take your business to the next level. However, not every company knows what to do to prepare for hosting their conference, and that can cost you.


Hosting a business conference is an investment, and you want to get a good return on your investment. Throughout Australia, there are conferences held each year, particularly in the areas of Brisbane, Perth, Melbourne, and Sydney.  Here are 5 tips for planning your next conference:


  • Event timeline. Have your timeline all mapped out. Hosting a conference means you need everything from the venue space where it will be held down to the promotional products that will be given away and the name badges that will be worn. Each of these things will take time for you to scope out, order, and wait to receive. Start your timeline early, because it’s far better to get these items well in advance than to worry about them not arriving on time as the date approaches.
  • Have a goal. Determine what your purpose of having the conference is. Do you want to make new contacts, be able to network with people, etc? The only way you will be able to determine if the conference is a success is if you know what your objective is to begin with. Decide what you want to get out of it, being as specific as possible, so that you can determine your success using those criteria after it takes place.
  • Delegate tasks. While you may be the person who is putting the business conference or event together, it doesn’t mean you can or should take on every little task there is. Determine what tasks can be delegated to others, and then manage it to see that everyone has completed their tasks. Getting together one team of people who will work on the conference plans will help share the load and ensure your success.
  • Choosing a date. When you have your conference or business event will have a big impact on the number of people who can attend. If you want a great turnout, do a little homework to ensure that the date you are picking isn’t one that someone else has already picked for something big. You want to choose a date and time that will maximize the number of people who may be able to attend.
  • Keep a positive outlook. Often times, our business events and conferences go pretty close to how we envisioned them taking place. Try to relax, stay calm, keep a positive outlook, and just take it all with ease. This will help reduce the stress you may feel and will help ensure a smooth conference takes place.


Having a business conference or event can be a big task, but it’s one that doesn’t have to give you a lot of stress. Be sure to get everything planned, including making sure you have custom promotional products and custom name badges, so that you can help everyone get the most out of their experience. A little bit of preparation goes a long way.